About

Four generations, and one farm we can name

Most chicken sold in Singapore has passed through so many hands that nobody can tell you where it came from. Ours comes from one farm, and we can name it.

Toh Thye San Farm has been raising poultry since 1979 — four generations of one family, and the same family behind Mr Farmer. We started Mr Farmer in 2017 for a simple reason: delivering the chicken we are proud to sell to Singapore's best kitchens to the people cooking at home.

What farm to table actually means here

It is a phrase everybody uses, so here is ours with the details attached.

The GG™ French Poulet is free-range, with no antibiotics and no growth hormones. In 2018 the farm became the first in Asia to be Certified Humane by Humane Farm Animal Care. That certification is the standard we hold ourselves to and the promise we have kept renewing ever since — not a line written once, but something we work at every year and still look for ways to do better on.

Our birds are reared in Simpang Renggam, in Johor Bahru, on a farm where we see to the whole chain — the feed they eat, the water they drink, the way they are housed. That is what gives us consistency batch after batch, and it is the part of the story most producers cannot tell you.

From there the birds go into chilled storage, into insulated bags, and into a chiller truck that brings them to your address the next morning. Cold from the moment they are packed to the moment they reach your fridge.

Premium chicken at a mid-range price

The GG™ French Poulet is premium chicken and we would not pretend otherwise. It costs what it costs because of how it is raised and how closely we watch every step, and Singapore's best chefs have been cooking with it for years. We are proud to supply them.

What we have never done is price it like a luxury. It sits mid-range and it stays there, because a standard this good is worth very little if it only ever reaches a handful of tables. The same bird, the same standard, arriving at a home kitchen instead of a restaurant one.

Where The Ho Liao Is.

Ordering from us

We deliver island-wide, free above S$50, and next morning if you order before 11am. Morning slots run Tuesday to Saturday, 7am to 1pm, and evening slots Tuesday to Thursday, 5pm to 9pm. We are closed Sunday and Monday, so anything sent to us over the weekend will be answered on Tuesday.

Message us on WhatsApp and we will come back to you as soon as we can.